730 million people are crazy, what is the Indian cricket market?

In India, 730 million people love cricket, accounting for about 54% of the total population. According to statistics, the size of the Indian cricket market can reach $3600 billion.

How much do Indians love cricket?

When the cricket World Cup or Indian Cricket League opens, the government is off work early, the bars are full of people, hospital surgery will even be postponed... the game progresses become the only concern.

It seems that only when cricket matches are held, the Indian talent was separated from race, language, religion, wealth and poverty. Thanks to India's huge population dividend, the Indian cricket governing body BCCI has also become one of the richest sports organizations in the world.

Don't miss out the fun! Join Sona777 game site now!

The origin of cricket

Cricket, always known as “gentlemansgame”, originated in the United Kingdom, is popular in Australia, New Zealand, India, Bangladesh, Nepal and other Commonwealth countries.

During the British colonial period, cricket came to India. It became popular in various clubs and high society, and then slowly attracted Indians engaged in professions such as servants, military and other professions as a common pleasure for colonists and colonists.

It wasn't until the 1980s that cricket really became a national character in India.

After 1970, India gradually opened its markets to take commercial liberalisation measures. The businessmen saw business opportunities from the combination of cricket passion and nationalism, cricket has a deep foundation in India. Unlike more dependent on urban working-class football, each game is especially long, which can cultivate a large number of stars, create a lot of topics, and ultimately create more business opportunities.

In the late nineties, with the rise of urban middle class and the rising contradictions of nationalism, cricket began to gradually have a broad masses base in India, becoming India's “number one ball”.

In India, cricket season is mostly in spring and summer. The main events are the Indian Cricket League, Cricket World Cup, which includes three competition formats: Test, One Day, and Twenty20 with the shortest match time.

India's cricket market size

football has around 3.3-35 billion fans around the world, mainly in Europe, Africa, Asia and the Americas. Cricket also has 2.30 billion fans around the world, mainly in the UK, Australia, New Zealand, India, South Africa, Bangladesh and Nepal.

Cricket is the second largest in the world after football in terms of spectators and participants. In terms of geographical distribution and concentration, cricket is more concentrated in the widespread influence of the Commonwealth than football's global layout, with English speakers and more unified in promotion.

In India, there are 730 million cricket fans, accounting for about 54% of India's population. Cricket fans are also the strongest consumer fans, even more obsessed with cricket than Chinese people for football. Cricket related revenues are also substantial, broadly divided into TV rights, advertising revenue and league revenue. According to statistics, the size of the cricket market can reach $3600 billion.

When it comes to tournament broadcasts, TV broadcasters usually pay a high fee to spread cricket. Star Star Media teamed up with Disney's ESPN is also overwhelming to broadcast cricket matches to India. Star Star Media, the broadcasting fee of BCCI India International Games in 2012-2017 was 3,858 million rupees, and in 2018-2022 the broadcast cost up to 120 billion rupees, growing at an astonishing rate.

In terms of advertising revenue, in the Indian International Competition BCCI,OPPO jersey sponsor, 2018-2022 sponsorship fee up to 10.79 million rupees), Indian version of PayTM to 2.42 million rupees per game price won the trophy sponsorship.

In terms of league revenue, in the first season of this year, the Indian Cricket Commission signed a 9-year $1 billion broadcasting contract with the World Sports Group. In recent seasons, the Indian Cricket Premier League revenues of more than 10 billion yuan a year, with a brand value of up to $7.2 billion in 2014, second only to the NFL.

The average weekly salary of cricket players is second only to the NBA in the global sports world, far higher than MLB, Premier League and NFL; the high income also attracts cricket players from all over the world to India for gold.

Similarly, the flourishing development of the Indian Premier League has made many Indians want to use cricket to become famous and get rid of poverty.

Comprehensive analysis, in the ratings, international influence, advertising revenue, player income, international status, gossip influence and other key indicators, the Indian Cricket League is much more important than the Chinese Super League football.

India Cricket Network Market Opportunities

India's existing cricket Internet projects are mainly information and games of two categories: information (including cricket news, live, score data, etc.) mainly CricBuzz, CricicInfo, CricketNext, Sportskeeda and CricketCountry, etc.; and focus on cricket games have Dream11 and Fandromeda, etc.

So, what new opportunities are there in the Indian cricket field? The answer is simple: the cricket community.

India's current cricket Internet projects are based on information and games, there is no community application, the majority of cricket fans can only find like-minded people on facebook. India's “biggest” cricket project Cribuzz, as one of the Times Internet media matrices in India, shares CMS, thus not being able to independently upgrade to the community, limited to cricket media information.

These media information applications also only cover 2.7% of cricket fans in India, and 97.3% of the market gap waiting to be mined. And the community must be a great entry point.

CricnWin was born in early 2017: more focused on fan interaction and community connection, not only media live match prediction, but also match virtual betting to enhance fan interaction

The vast population base potential is one of India's strengths in developing cricket apps, and language is another important advantage. CricnWin uses English as the first application language to not only cover the Indian market but also in the promotion of other Commonwealth countries who are also keen on cricket.

Other Internet companies doing content business in India tend to worry about the size of Indian English users, and cricket projects at the beginning occupy the English advantage of the Commonwealth countries, even if only English, can also cover most of the world's cricket fans.

Therefore, cricket applications based on the Indian market, combined with English and Hindi, will nurture a “unicorn” enterprise in the foreseeable future.

So what are you waiting for? Click here and let the Sona777 games begin!